Review Self Help Book: Eat That Frog by Brian Tracy

Oh, Brian. I deeply regret ever signing up for your website to get your book ‘Goals!’ in .PDF format (no matter how often I unsubscribe, my email address gets sucked back into the vortex of spam), but man oh man, I love Eat That Frog.

Pro tip, don’t sign up for the newsletter for Goals!, just get it here on for 9,99.

Discovery of the Book: 2007. And because I read and reread, I’ve known the Introduction & first few chapters by heart for the last four years. Pretty useless, but fun mental information to entertain yourself with when bored.

Main message:  If life hands you a frog to eat, you might as well do it first thing in the morning. Let’s face it, that slimy big frog is not going to get any easier to swallow the longer you put it off. Your frogs are the big and daunting tasks in life, and if you get them done sooner rather than later, you make your life considerably easier. Brian Tracy writes about this and sets out 21 very practical easy strategies to ‘eat your frogs’.

Subjects: Doing what you have to do, prioritizing your most important tasks over everything else, planning. Also served with a side dish of goal setting and taking care of yourself.

Kookiness Scale: 1. Not kooky at all. It’s an easy read for everyone even marginally interested in time management and ending procrastination. It applies business- and economic strategies and it’s all very easy to digest (unlike the frogs).

Favorite Quotes:

  • “You have heard the old question: ‘how do you eat an elephant?’ The answer, of course, is one bite at a time!” So how do you eat your biggest, ugliest frog? The same way; you break it down into specific step-by-step activities and then you start on the first one!
  • “The very act of thinking and planning unlocks your mental powers, triggers your creativity and increases your mental and physical energies.”
  • “With a clear long term vision, you are much more capable of evaluating an activity in the present and to ensure that it is consistent with where you truly want to end up.”
  • “One of the fastest and best ways to stop procrastinating and get more things done faster is for you to become absolutely excellent in your key result areas.”
  • “The more you learn, the more you can learn. Just as you can build your physical muscles through physical exercise, you can build your mental muscles through mental exercise. And there is no limit to how far or how fast you can advance, except for the limits you place in your own imagination.”

You should read Eat That Frog if…

  • You want to figure out how to prioritize your frogs over your candy.
  • You like an easy book with 21 tiny chapters (it’s a thin little booklet).
  • You enjoy business-related strategies and how to apply them to life.
  • You would like to learn a little bit about easy goal setting (and achieving!)

So aside from the endless variety of promotional e-mails about shit I now get from the Brian Tracy website, I totally recommend the book Eat That Frog. It’s a very easy-to-read, short guide that can truly help you become more effective in terms of time and productivity. It’s only 9,99 and you can get it here! Kisses!

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  1. I loved the fact that the book’s so thin & tiny. At the time I read it I was in major need of some time management help, so naturally I didn’t have time to work my way through 400+ pages.

    Other than that: I’ve unsubscribed from the mailing list at least five times, the last time was last week and I haven’t had any mail since, so… who knows, maybe this time?